Ben wants the ability to track all the pixel data metrics to project them for the day and compare them to set targets. Ben even shared an image that shows one column with all of the actual data on his store and for the pixel data, and second column for the projected values for each field for end of day. That way he can understand in real time how he's pacing daily, weekly, monthly for actuals vs. projections and compare those to set goals for each value (sales, expenses, ROAS, etc). and then adjust accordingly to try and hit the targets.
