i've noticed the only CTR metric you guys report is the "CTR (ALL)" inside of FB.
Is there a chance we can also include the "outbound CTR" or at the least, "CTR (link)" so that we can better track based on actual clicks on the ad/off of FB
The CTR (ALL) metric tracks all engagements on the ad as well as outbound clicks so doesn't give a clear picture of overall performance metrics'
Created by Eli Bilmes
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